New products, bags and branding bring success!
Throughout NeoCon 2010 our showroom was filled with excitement - and people! Armed with a new corporate brand, an array of new products, and the "It" bag of the show - Neutral Posture proved that we are a key player in the field of ergonomic seating and workplace accessories. Visitors began trickling in at 8:00 Monday morning, and by time the show began at 9:00 am, the room was packed.
Attendees were given a tour of the showroom and introduced to the multiple new products. They left with a bright orange bag and DVD with detailed information on Neutral Posture’s extensive product line. Jaye Congleton, Neutral Posture founder and director, served up Bellini’s at the bar to the welcome guests, who could be heard exclaiming that it was "the best they’d ever tasted!"
On Monday alone, thousands of attendees visited the Neutral Posture showroom to see what the buzz was about. And by Monday night, the Neutral Posture staff was exhausted but elated. "We are beyond thrilled with the turnout and feedback we received during the show," exclaimed Rebecca Boenigk, CEO and Founder. "Not only was our showroom packed the entire time, it was packed with people that were really excited about our product offering!" Neutral Posture introduced four major products this year. The Right Chair, a mesh back task chair, garnered multiple accolades for its customizable "skins" that can be interchanged to fit the user’s preference. Also noteworthy was the introduction of the Neutral Posture Mesh Back - a much anticipated option for the company’s flagship chair line. The Neutral Posture Series also gained an updated arm that features 4-way adjustability, and the H-4 Headrest that provides an array of adjustments for the perfect fit. Both new features will be available in early autumn 2010.
Neutral Posture would like to thank everyone who helped make this year’s NeoCon a huge success, and give a special thanks to all of our independent reps who attended and helped us out during the show! We are looking forward to a great year ahead!